
by Ken Ott
You’ve heard the panhandler joke: “what’s the best country in the world?” Dough nation! We’re happily taking “doughnations” of hope and spare change to test out new models of pizza with, for the review reading enlightenment of all. But first, let me share what I see conspiring to bring about Pizzza Bubble.

Example billboard, though this company is profitable.
The bay area is enjoying the final stages of a second high-tech bubble. The proof is in all the money wasted on billboards feebly tempting solid programmers away from existing startups of dubious social value to join new startups of dubious social value, or TV commercials advertising slap-n-tickle apps made by such startups. We’re riding the Sock Monkey-WebVan-PetFoodOvernight.com apex of the tech soup land sine wave. Two seconds before slowly ratcheting over the roller-coaster’s first and highest peak.
I also smell a growing, extra-large pizza bubble. If you hadn’t noticed either bubble, I could be reading too much into all the empty pizza boxes I see, but I’m pretty sure I’m not mistaken. Where I may be mistaken is calling it a bubble instead of a ghetto. Having pizza ghettos is a fine thing, although a pizza bubble wouldn’t be terrible to have for the time being. Incidentally, Pizza Bubble is being blown by the same forces conjuring up a million app startups: vulture capital chasing “infinite growth” returns (creating nerds flush with cash eating out) and macroeconomic malaise forcing creative entrepreneurship, as well as general trends of folks moving back to cities, away from chain-y ‘burbs. More on the social element later.

Pizza Bubble encounter of the Poori kind.
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Tags: addie's pizza, bay area, berkeley, boot & shoe service, deep dish, east bay, economic bubbles, emeryville, emilia's pizza, lanesplitter, macroeconomics, moraga, nick's pizza, oakland, pizza, pizza bubble, pizzaiolo, pizzeria, sf, tech bubble 2.0, thin crust, zachary's pizza